The world’s leading tech companies - Spotify, Amazon, Google, Apple - don’t just build great products. They’ve built environments where empowered teams can thrive. Instead of managing output, they manage for outcomes. Instead of top-down plans, they lead with vision, trust, and clarity.

This masterclass explores what’s become known as the Product Model - a set of principles and patterns for organizing around empowered product teams. You’ll learn what it looks like in practice and how to start shifting your own organization in that direction.

The focus isn’t just on product strategy or team process, it’s also on the leadership and management shifts required to grow and support an environment where teams have the autonomy and competence to solve real problems. That includes how to share strategic context, build alignment without control, and develop both systems and people to increase empowerment over time.

Rooted in deep, hands-on experience at Spotify and scaleups like iZettle, Klarna, and Einride - and drawing on models from thinkers like Marty Cagan, Melissa Perri, and David Marquet - this course is for anyone working to enable better product development: tech leads, engineering managers, product managers, agile coaches, and organizational leaders.

Whether you’re working inside a team or helping shape the broader structure around them, e.g., as an engineering manager, tech lead, or transformation leader, you’ll leave with practical tools and a clearer picture of what it takes to work like the best. We’ll also touch on approaches like collaborative org design and self-selection as ways to evolve the organization to meet its strategic needs.