A Peek into the LEGO Groups Engine Room
GOTO Copenhagen 2021

Monday Nov 8
10:50 –
11:40
Cinema 2 (First floor)

A Peek into the LEGO Groups Engine Room

Slides:


The LEGO Group its well on its way to transform into a digital consumer brand rooted in the brick. 2021 was the time of acceleration for digital transformation with bold moves being taken.

Join Atul Bhardwaj, Chief Digital & Technology Officer, and Niall Edwards, heading all commercial technology at the LEGO Group to learn more about company’s digital transformation and the organisation behind it.

Atul Bhardwaj
Atul Bhardwaj
Chief Digital & Technology Officer at The LEGO Group
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Niall Edwards
Niall Edwards
Vice President, Marketing & Channels Technology at The LEGO Group
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