Monday Nov 8
10:50 –
11:40
Cinema 2 (First floor)

A Peek into the LEGO Groups Engine Room

Slides:


The LEGO Group its well on its way to transform into a digital consumer brand rooted in the brick. 2021 was the time of acceleration for digital transformation with bold moves being taken.

Join Atul Bhardwaj, Chief Digital & Technology Officer, and Niall Edwards, heading all commercial technology at the LEGO Group to learn more about company’s digital transformation and the organisation behind it.