The Experience-Centric Organization
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Simon is professor of design at the Oslo School of Architecture and Design, and author of the fantastic book The Experience-Centric Organization: How to Win Through Customer Experience
When the Wall Street Journal states that “Customer Experience Is the Key Competitive Differentiator in the Digital Age” it describes a transition that has been occurring in business during the past few years - The transition to customer- and experience-centricity.
New solutions become desirable in a busy marketplace through the experience that their customers receive, and this has wide ranging consequences for business strategy, tactics and development.
Simon will outline the what and the how of customer experience, and describe how organisations can successfully compete through experience in an increasingly competitive market.
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