In Simon’s keynote, you will discover the transformative power of Wardley Maps in strategic planning within modern business landscapes. Beginning with the fundamentals, you'll learn how Wardley Maps enhance situational awareness and aid in making informed decisions. Join his masterclass to gain a deep understanding of Wardley Maps and their components, hands-on experience in creating them, and the ability to identify and target strategic objectives effectively in your business or projects.
Talks at GOTO Copenhagen 2024
Masterclasses at GOTO Copenhagen 2024
Simon is a former CEO, former advisory board member of startups (all now acquired by US Giants), fellow of Open Europe, inventor of Wardley Mapping, twice voted in the top 50 most influential people in the UK IT industry and a regular conference speaker. As a geneticist with a love of mathematics and a fascination in economics, Simon has always found himself dealing with complex systems, whether it’s in behavioural patterns, environmental risks of chemical pollution, developing novel computer systems or managing companies.