#ecommerce #marketing
Designing and building exceptional digital and retail shopper experiences
TitleVice president, marketing & channels technology at Lego
Talks at GOTO Copenhagen 2021
Niall Edwards is responsible for all commercial technology at the LEGO Group. His teams are transforming the LEGO Group’s digital experiences for customers of every type! Over the past 4 years Niall has planned and executed a multi year digital transformation of the LEGO Group's global retail technology platform focused on delivering unified, composable commerce architecture His mission now is to transform the rest of the commercial channels and legacy monolithic systems at an even faster pace. With over 15 years of experience in eCommerce, technology and marketing across brands such as Uniqlo and Toys ‘r’ Us, as well as manufacturing and B2B organisations, Niall can offer a wealth of perspectives on what it takes to transform, and how enabling engineering culture is one of the keys to success.