Workshops
GOTO Copenhagen 2018

Friday Nov 23
09:00 –
16:00
Location: Room 16

Build Persuasive Products

Learn how to apply psychology to design engaging online user experiences that make people take action.

In this workshop, we will go through the most effective persuasive design patterns and explain how you can easily apply them to your own design. You will learn the underlying psychological principles that drive us toward action.

Learn how to design for engagement The starting point will be in psychology rather than in graphical design. We will examine how we are as humans: how we think. You will learn what motivate us when we make decisions and how we make decisions. After this course, you will be able to apply this principles to make seductive user experiences, that drive users toward action.

The full life-cycle The appropriate approach to engaging your users depend on where they are in your product's lifecycle. We will examine all stages of your user-relationship:

  • How to get people onboard
  • How to get people started and discovering all your product has to offer
  • How to make them stick around (and love your product)

Anders Toxboe
Instructor
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