Tuesday Oct 3
14:50 –
Aud. 11

How to balance technology, content and location for the ultimate user experience in Mixed Reality


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Mixed Reality is not a "one-size-fits-all" solution. The best user experiences:

  • Emphasize the strengths and unique story of the IP
  • Leverage not only the latest technology, but more importantly the right technology
  • Are designed to be contextual to location or the intended physical environment

Jason Yim, President and Executive Creative Director of Trigger has led over 90,000 hours of Mixed Reality Development and will walk through his design approach and reference case studies from projects like: Star Wars, Spider-man Homecoming, Honda, LEGO and The Walking Dead.

augmented reality