Keynotes

GOTO Copenhagen 2017

I have given several presentations about the use of stories instead of science in our industry, so I thought I should try to be more helpful and give a session on experiments. No, this is not too rigorous! I am not going to talk about statistics! I am going to talk about cheap, easy experiments, what to do, what to be aware of, including our cognitive biases. I share some of my experiences with teams who are really doing it. My goal is to encourage everyone to be a bit more methodical in decision-making and to replace "that won't work" with "how can we test it." I hope that participants will walk out the door with a plan in hand for one or more experiments to run in their workplace. I also hope to improve the scientific vocabulary a bit and describe some cognitive biases that get in the way of decision-making.